What Brexit did to the iconic Swiss chocolate Toblerone

After Brexit hit the value of Britain’s currency some foreign manufacturers decided to respond. The supermarket Tesco ended up in a dispute with Unilever over the price of one of its products, the yeasty spread Marmite. Then something mysterious happened the Toblerone chocolate bars sold in the UK.

British politician John Prescott Tweeted: “Brexit just got real.”

Brexit just got real.
Via @markcjgreenwood #toblerone pic.twitter.com/VyFT7KGDvv

— John Prescott (@johnprescott) November 8, 2016

Rather than raising the price, they decided to reduce the weight of the product.

According the Financial Times, the manufacturer Mondelez blamed the move on higher costs, before backtracking and blaming the change on the rise of the Swiss franc in 2015.

Then someone Tweeted the doctored image below:

@johnprescott @markcjgreenwood They’ve announced a post-Article 50 one too. pic.twitter.com/9jXRrgrvxm

— Mike Holden (@MikeHolden42) November 8, 2016

Simon Crump, a contributor on Quora, reckons the Brexit version is rubbish. “They should have just put the price up.” Another Dan Wellman, thinks they should have maintained the peak distance and reduced the length of the bar, reducing packaging and waste.

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